Issue #27 - Why Lie White Lies in Marketing? Positioning Your Brand as The No. 1 in Your Customer's Mind
Helping your business create wealth with words
Hey friend
What's one thing no one is realizing today?
It's the best time to build real human relationships right now. Else we might just have robots to talk to in the not too distant tomorrow.
Golden Copywriting Quote
The purpose of a headline is to pick out people you can interest." - David Ogilvy
Cool Copywriting Tip
Want to create a winning Ad campaign? Find a relevant truth about a product and present it to the customer. The more emotive the message, the better.
Check out this Ad for the American Floral Marketing Council created by Dean Buckhorn.
Ad breakdown
This is a snippet of the landing page of Dora. A software that uses AI to generate landing pages with a single prompt.
Key Takeaways
USP - Creating landing pages for any industry with a single prompt.
An incredible promise.
The headline is short and to the point
And “Generate a site for any idea.”
The imagery visuals could be improved. Or better a demo video of creating the website with a prompt. There is a “watch tutorial“ link that takes us to YouTube (outside the website) which is a no no.
Standard CTA. Doesn't say if there's a free trial.
On the homepage there are no links to blog, case studies or even a “About us” page. It would help to keep customers for a longer time.
Book Recommendation
"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout
Imagine a world overflowing with toys. Every store is crammed, and kids are bombarded with choices.
How does a new toy stand out? That's the challenge marketers face!
Al Ries and Jack Trout, marketing superheroes, wrote "Positioning: The Battle for Your Mind" to help brands win this fight. Here's the scoop:
The mind is a battlefield: There are limited spots for brands in a customer's brain. This book teaches you to claim your prime real estate!
Be first, be best: People remember the first hero (or brand) they meet. This book shows you how to be that hero!
Don't be a copycat: Standing out is key! This book gives you tips to be unique, not a sidekick! ✨
Apart from clear writing and powerful ideas this books teaches you how we could champion our brands.
Who wouldn't want to ?
Grab this book and mark your place in the customer's mind!
Useful Copy/Business Resource
Curiosity chronicle by
I have read every issue of his newsletter.
Why?
Sound business advice which happens to overarch to life lessons, productivity, mindset, relationships in our life and so much more.
It almost feels like a letter from my friends.
3 adjectives that define his emails…
Authentic
Interesting
Useful
That’s it for today.
Stay Zesty,
Brinda Koushik
Tech Content Marketing Writer
Let’s stay connected 👇
Twitter (X) | LinkedIn | Medium | Instagram
https://wealthwithwords.substack.com/p/issue-25-is-your-copy-putting-people
https://open.substack.com/pub/wealthwithwords/p/issue-26-dont-be-a-one-hit-wonder?r=5i971&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true